River 92.7 KGFX FM #1 FOR HIT MUSIC THE TARGET Primary: Adults 18-34 Secondary: Women 18-34 Upscale, dual income families Active, on-the-go adults Consumers with a high level of disposable income THE FORMAT Contemporary Hit Radio Music, entertainment news and a perfect blend of news and weather Pierre Governor Sports with Rod Fisher, the Official Voice of the Pierre Governors
PROGRAMMING FEATURES 6am–10am The Bert Show 10am–noon Carissa Noon–4pm Ryan Seacrest 4pm–7pm Faith 7pm–Midnight Zach Sang and the Gang Saturdays 7am–9am "Hollywood Top 5" with Bert Weiss (from The Bert Show) Sundays 1pm–5pm "American Top 40" with Ryan Seacrest THE POSITION Exclusive Contemporary Hit station in the market 50,000 watts of power.
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